Train Smarter. Run Healthier. Achieve Your Goals.
Online running coaching tailored to you - For beginners to elites, from 5k to ultramarathons.
I help runners improve performance while prioritising health, consistency, and long-term progress. No generic plans. No guesswork. Just coaching that adapts to you.
About Wiggins Endurance Coaching
I’m Ross Wiggins, an endurance running coach working with runners of all abilities — from those starting their running journey to experienced athletes chasing big goals. My focus is on improving performance without sacrificing health, so you can train consistently, stay injury-free, and enjoy the process.
All of my coaching is delivered online and fully tailored to you. You’ll receive weekly training plans that can be adjusted day-to-day around real life — including work, family commitments, stress, illness, injury, and fluctuations in energy levels. Training should fit your life, not the other way around.
Regular communication is central to long-term progress. Training is delivered through Final Surge, where you can comment on sessions and provide weekly feedback. You’ll also have the option to book regular video calls to review progress, adjust goals, and plan ahead.
I’m trained and mentored by John Starrett of Stazza’s Stable, who has coached me for the past two years. I completed his Coaching the Coaches course in Iten, Kenya, where I refined my approach alongside other dedicated coaches.
Alongside coaching, my background is in healthcare, having worked as a paramedic. This shapes how I coach — with a strong emphasis on health, injury prevention, and sustainable progress. As a runner myself, I have experience across the spectrum, from parkruns and road marathons to 100-mile ultramarathons.
If you’re looking for coaching that adapts to you — rather than forcing you into a rigid plan — I’d love to help.
Pricing and joining process
£495 for 12 months
£275 for 6 months
What’s included:
Fully individualised weekly training
Day-to-day adjustments around life, work, stress, illness, injury, and energy levels
Training delivered via Final Surge
Unlimited comments and feedback on workouts
Weekly review of your training
Ongoing support, guidance, and accountability
Optional video calls to review progress and plan ahead
Advice on pacing, recovery, ancillary work, nutrition, shoes, and race strategy/fuelling.
How to Join
1. Initial contact
Click the onboarding or get started now link. It will take you to a google document which is thorough but will help us both prepare for working together. Submit the form.
2. Free consultation call
I will email you my google calendar so you can arrange a video call to discuss your answers on the form and to make a plan for the year ahead with our goals and targets.
3. Onboarding
If you decide to go ahead, I will send you the invoice and link to join Final Surge.
4. Start training
Your coaching begins immediately, with ongoing communication, regular reviews, and adjustments as needed.
Trips to Iten, Kenya
There are opportunities for my coaching clients to travel to Iten, Kenya and train at the home of the champions. These trips are for 2 weeks and may be run in collaboration with Stazza’s Stable, or — where there is sufficient demand — organised directly by me. Having trained and studied in Iten, I have the local contacts and experience to arrange high-quality, well-supported trips.
Prices are very competitive, with food and accommodation included, allowing you to focus fully on the experience.
What the experience includes:
Training in the areas used by elite Kenyan runners
Running on the world-famous Moiben Road
Insight into how local athletes live and train day to day
A visit to a local school attended by world-record holders
Pacers available for morning and evening runs
Plenty of downtime to rest, recover, or explore the local area
Iten is safe and welcoming with an incredible running culture.
Altitude
Iten sits at altitude, so the focus during the first 10 days is on easy, controlled running to allow your body to adapt.
These trips are about learning, motivation and inspiration. It is not possible to get significant gains from altitude in two weeks.
Testimonials
Jacob D
Coming into endurance running from a gym and CrossFit background, I had very little experience of long miles or time in the hills. His coaching completely changed that. He built my confidence as a non-runner, helped me move away from an intensity-driven mindset, and taught me to trust the process. More than just programming, he was consistently engaged and present, getting me through difficult patches in both training and during long events. His quietly inspirational style played a huge part in getting me through a multi-day event and a 49-mile ultra, and I wouldn’t have reached those starts — or finishes — without him.
Robbie B
I contacted Ross to help train for a trail marathon with not much time to spare, and he was fully up for the challenge. His plans were clear, realistic, and backed by a brilliant understanding of how the body actually adapts to running — which he explains in such an approachable way. He’s incredibly personable, calm, and supportive, and always made time to check in when doubt crept in. I ended up exceeding our expectations on race day and feel inspired to keep running. If you’re tired of generic online plans and want a coach who genuinely cares, Ross is your guy.
Kimberly M
Ross coached me for my first backyard ultra where I was able to run further than ever before. He also helped me recover and build back up carefully to run Manchester marathon 6 weeks later where I got a substantial PB. He told me the two races back to back were a risk so I was really impressed I did this without getting injured!
